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Digital Toolkit

Scroll down to find a list of the best, free digital tools available to you.

The tools of the trade

For your digital learning and / or business application, we’ve supplied the best digital tools and courses in the world below and they’re all free.

Facebook Blueprint

Blueprint e-learning is an online education programme that teaches the best practices for advertising on Facebook and Instagram. Blueprint Certification is a certification programme that measures your understanding of Facebook advertising products and services.

Facebook Business Manager

Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages and ad accounts they work on in one place.

Facebook Ads Manager

Ads Manager is a Facebook tool where you can create and manage your Facebook ads. You can create and run your ads, target your ads to the people you care about, set your budget, see how your ads are performing, see your billing summary, payment history and payment method info and more.

Facebook Audience Insights

The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more.

Instagram for Business

Instagram Business profiles are a free feature for accounts wanting to be recognised as a business on Instagram. Get real-time metrics on how your stories and promoted posts perform throughout the day,  insights into your followers and how they interact with your posts and stories, and much more.

WhatsApp Business

WhatsApp Business is a free to download app available on Android and iPhone, and was built with the small business owner in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages.

Google My Business

Help your listing appear when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing — so you can be found, and bring customers in.

Google Academy for Ads

Grow your Google Ads know-how with Google’s Academy for Ads, an interactive training website that’s designed to quickly get you up to speed with all things Google Ads related.

Google Analytics

Get a deeper understanding of your customers. Google Analytics gives you the free tools that you need to analyse data for your business in one place.

Google Digital Garage

Digital Garage by Google offers a range of Digital Skills tutorials, you can even get certified which is a great way to make your CV shine. It shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world.

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users

Search Console

Track your site’s search performance with Google Search Console and browse around for more webmaster resources.

Google Trends

See the latest trends, data and visualisations from Google using Google Trends. Find out what’s trending near you right now.

Think With Google – Test My Site

Perform a mobile website speed test with the Test My Site tool and receive recommendations for improving website performance across all devices.

Google Marketing Platform

Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results.

Google Analytics Academy

Google Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.